Warisan
Category: Rising Global Stars By : Anton Muhajir Read : 619 Date : Friday, May 05, 2017 - 09:43:56




Anggara Mahendra

Italian Gianpaolo Nogara, 72, has always been interested in antiques and ethnic art. He arrived in Bali in 1986 after sailing around the world. Three years later, he founded his company with a friend, Lucio Brissolese, 64. The pair invested $200,000 to establish PT Warisan Eurindo in 1989 as a PMA, using Warisan as their trade name. Gianpaolo became president director.

At first, their main business was repairing and selling Indonesian antique furniture and ethnic art, using 12 craftsmen. They sourced the furniture from Java, particularly from cities such as Malang, Semarang and Surabaya, and sold it mostly to tourists from overseas out of an 8x10 meter showroom in Kerobokan, Bali.

Then in 1991, they had a customer who wanted a desk and chairs, but they only had a desk. To help him, the pair made some chairs, marking the beginning of Warisan’s current business model of producing original furniture.

In Indonesian, warisan means heirloom or heritage, representing something that lasts from generation to generation. The pair, however, wanted furniture that combined the modern with the traditional. “We added more materials and more style. So, now we have modern furniture with some touches of the past,” Gianpaolo says. “We make furniture that is everlasting, combining traditional style and contemporary inspiration.”

Today, Warisan is a major international success. The company has annual revenues of about $6 million, and employs 350 craftsmen, plus another 50 staff, mostly in a workshop in Banyuwangi. However, the pair still have the main office and showroom in Jimbaran, Bali. Warisan also has showrooms in India, Italy, Singapore, South Africa and the U.S. More than 80% of its output is exported under the Warisan brand. In a typical year, Warisan ships about 70 forty foot containers full of furniture—more than one a week. Warisan’s biggest markets are the U.S. and the Maldives, although Gianpaolo is looking to expand more into markets such as Malaysia, Thailand and South Korea.

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