Mobility Next
Category: Forbes Life By : Yessar Rosendar Read : 460 Date : Wednesday, October 04, 2017 - 15:08:10




Ahmad Zamroni / Forbes Indonesia

Technology is an integral part of the German premium automaker BMW, which recently celebrated its 100th anniversary. In line with these aspirations, BMW Indonesia, currently the second largest premium auto brand in terms of sales in Indonesia, is also at the forefront of the technology race. It just recently opened the first BMW i dealer in Indonesia—BMW i is a sub-brand of BMW that makes electric vehicles. With this move, the brand now officially sells and has after sales service for the BMW i8, its electric sports cars. In Indonesia, BMW is ahead of its competitors in the race to offer electric cars.

“BMW has always been a prestigious and luxury brand, but it is also about innovation, technology and sophistication. Every product coming out now has cutting edge technology,” says Karen Lim, president director of BMW Group Indonesia. According to Karen, BMW i vehicles in the near future will not just be at the forefront of the electric vehicle movement, they will also feature the next generation of automated driving and digital connectivity technology. BMW hopes that BMW’s plug-in-hybrids will inspire new customer groups, who will benefit from its commitment to providing them with the best vehicles and technology in the expanding world of digital connectivity.

“The goals and framework that the BMW group will follow is a path that will drastically change the automotive industry as a whole. We realize that there will be a shift in individual mobility in years to come, and are trying to extend our standing as a cutting-edge technology company throughout our network,” Karen says. Earlier this year, the Indonesian government, through the Ministry of Industry, held a discussion about the low carbon emission vehicle (LCEV) program, something Karen says BMW fully supports.

With its latest strategy, the BMW group will retain its focus on providing its drivers with the best service along with exceptional vehicles that are ideally suited to their environment. Furthermore, the brand will continue to develop groundbreaking solutions through its new products—including a strong lineup of sedans and SUVs—or through the development of services to support all aspects of individual mobility, such as BMW Financial Services and various apps which complement the premium experience.

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