Ticket Man
Category: Technology By : Ardian Wibisono Read : 186 Date : Friday, November 10, 2017 - 09:09:27




In less than four years Edy Sulistiyo has quietly made his company, Loket.com, a key player in many of the biggest music festivals and concerts in Indonesia, such as the Jakarta Warehouse Project and the Ultra event. The company is basically a B2B one-stop shopping for ticketing and event services, providing services such as ticket sales, event analytics, cashless transactions and even producing the RFID bands worn by event-goers. The company counts some major sites as its clients, such as Traveloka and Blibli, which use Loket’s technology to sell events.

Now Loket is taking the next step in its evolution after Go-Jek acquired a majority of the company for an undisclosed sum in August. “When we created Loket, it was B2B and we are strong in that. But when we talked with Go-Jek, it suddenly made sense to tap into B2C and now Go-Tix [Go-Jek’s ticketing service] is a product of Loket,” says Edy, the co-founder and chief executive of Loket. “With Go-Jek being our investor is a significant milestone. With its presence in 50 cities and over 40 million downloads it will help us to penetrate market and build more awareness towards our events.” He also notes that Loket can also tap into Go-Jek’s broad customer database and network of offices around the country.

Edy is a serial entrepreneur. In 2009, he co-founded a company similar to Loket called eEvent in the U.S. with co-founders Andi Sie and Lawrence Samantha. The trio sold the company in 2013 and used the money to build Loket with Bagus Utama, the founder and former CEO of online ticketing company RajaKarcis.

Edy’s goal with Loket was to create the best event experience for clients and customers. Loket was designed to handle ticket distribution, ticket production, event handling, and even cashless payment to buy food and beverages at events. Loket can also be tailored for the client—for music concerts, cashless payments can be used, while for trade shows, regular payments are usually better. Now as part of Go-Jek, Edy says his payments systems will be enhanced through Go-Pay.

One big benefit of Loket is cutting down leakage. Edy says counterfeit tickets or other cheating methods like selling a ticket twice is common in the country. One extreme example, he says, is a recent football match attended by 20,000 but for which only 5,000 official tickets were sold—a “leakage” of 75%. One way is to sell all tickets online, and require an ID for purchase, those eliminating middlemen who try to buy batches of tickets for resale.

Loket has been testing out its features with Persib, a Bandung based soccer club. When the tickets are sold out, the information is announced through social media, so no fans without tickets will come to the stadium and be disappointed—and potentially start a riot. 

Read full version of the article



`