Blood Drive
Category: Technology By : Shintya Felicitas Read : 118 Date : Friday, November 10, 2017 - 09:13:41




The WHO states that minimum annual need for blood in Indonesia is 5.1 million bags. Yet the country struggles to reach the target every year, with the typical deficit being at least one million bags. Many operations in Indonesia have to be postponed due to a shortage of blood in the hospital. Leonika Sari Njoto Boedioetomo, 24, is trying to solve this problem with her startup Reblood.

Founded in 2015, Reblood is an android app that provides a schedule of blood donation events from the Indonesian Red Cross (PMI). “We see many people want to donate their blood, but no idea about where and when to do it, so we created this application,” says Leonika.

A user can reserve an event through the app, and will be sent a reminder three days in advance to prepare for it. From Leonika’s own personal experience, she got rejected five times before she could donate her blood for the first time. Most first time donors do not know that they have to meet some requirements to donate blood, such as specific blood pressure and hemoglobin levels. They also cannot be on any kind of medication as well.

The lack of knowledge of the prerequisites for blood donations is one of the reasons for the low level of blood collection. Many times, PMI has to reject up to 60% of potential donors during blood drives. With those coming through the Reblood app, the success rate can reach 80%. “Technology can be a solution for this blood donation problem,” says Leonika. So far, Reblood has helped PMI throughout Java, Sumatra and Sulawesi.   

The startup aims to reach millennials as its target. Hence, in Surabaya, the birthplace of Reblood, it also offers a loyalty program such as points and rewards that can be exchanged for vouchers of food and beverages, movie tickets, and other rewards (the PMI usually only offers donors a package of instant noodles). “We want to make blood donation part of the lifestyle for young people. We want to make it a fun activity,” she explains. Later, Leonika plans to apply the same strategy to other cities.

Leonika started Reblood while she was studying in Institut Teknologi Sepuluh Nopember Surabaya. She originally wanted to be a doctor and apply to medical school, but her parents said that it would take too long to become a doctor. So instead she channeled her interest to health issues—getting an opportunity when a senior in university to help build a blood bank information system named BloobIS. The system was meant to connect hospitals with the PMI, and cut the time getting blood from PMI to patients. This system became first winner of the Mandiri Young Technopreneur 2013 contest.

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