Dekoruma closed pre-series C round

5 months ago . 2 min read
MP
Marella Putri
Writer at Forbes Indonesia
Dekoruma closed pre-series C round
(right to left) Cofounders of Dekoruma: Dimas Harry Priawan (CEO) and Aruna Harsa (CTO). Photograph by Ully Zoelkarnain for Forbes Indonesia.

Indonesia’s online home and living platform Dekoruma has secured an undisclosed amount of pre-series C round. Investors participating in this round are InterVest Star SEA Growth Fund I (joint fund between Kejora Ventures and South Korean venture capital InterVest Co.), Global Venture Capital, OCBC NISP Ventura (venture capital arm of PT Bank OCBC NISP), Skystar Capital, as well as Dekoruma’s existing investors.

The fresh fund will be used to invest further in the product development of SOMA, a Dekoruma-developed software which helps interior designers to save time in designing by providing real-time design and budgeting. SOMA seamlessly connects designer, client, and supplier, making the whole interior designing process efficient. SOMA had its preview since December 2019 and official launch in April, and to date the application has been used in more than 3,000 projects.

Dekoruma interior designer partner discusses with customer virtually through SOMA. Photo courtesy of Dekoruma.

Dekoruma stated that it has seen a spike in home and living sales during the COVID-19 pandemic. As stay-at-home policies are enforced, Dekoruma sees that people are seeking to make their living space more comfortable and productive. The platform experiences an increase in sales across multiple categories from home office furniture to kitchenware. Moreover, design and project management between customers and interior design partners are also unaffected by physical distancing policies, as those can be done virtually using SOMA.

“Our investment in digitizing the entire home and living supply chain strengthens our ability to serve customers seamlessly while still providing the much-needed income to our partners during this difficult time. We are grateful for the investment and continuous support and trust from our investors,” Founder and CEO of Dekoruma Dimas Harry Priawan said in a statement.

The COVID-19 pandemic, Dekoruma believes, has influenced the future of work - addressing the shift in thoughtful designs for a comfortable study/work space at home, and a healthy and new standards of work environment outside of home. That being said, the changes will mean a newfound opportunity for the home and living industry to support society’s need to adapt as social beings.

The company was founded in 2016 by Dimas Harry Priawan and Aruna Harsa who is an honoree of Forbes Indonesia & Forbes Asia 30 Under 30 2019. It started as an online marketplace for furniture, and has since grown into one of the largest end-to-end home and living marketplace, which offers both products and interior design services to both B2B and B2C. In October 2018, Dekoruma raised a ‘multimillion’ series B funding led by Global Digital Niaga and Thailand’s Siam Cement Group’s corporate venture arm AddVentures by SCG. The round was also participated by existing investors - Skystar Capital, Beenext,and Convergence Ventures.


MP
Written By
Marella Putri
Writer at Forbes Indonesia
Topics
Technology