Investment in Digital Sees Indosat Ooredoo Building Growth Momentum

3 months ago . 3 min read
Investment in Digital Sees Indosat Ooredoo Building Growth Momentum

2020 was a year in which businesses and communities in Indonesia and around the world faced unprecedented challenges and change. People have had to adapt to online ways or working, learning and interacting and this has seen a dramatic increase in demand for online connectivity and data.

Indosat Ooredoo has been committed to supporting its cellular and business customers adapt to this ‘new normal’ by investing in its 4G network to improve network performance and through new digital solutions that help to enrich and enable the digital lives of its customers.

This commitment to supporting the digital lives of its customers saw Indosat Ooredoo deliver strong growth momentum in 2020. The company’s total revenue grew by 6.9% YoY (year on year) to Rp 27.9 trillion, driven by driven by its cellular business which saw revenue jump by 11.6% YoY to Rp 23.1 trillion.

Indosat Ooredoo ended the year with building momentum for 2021. In the fourth quarter of 2020, the company recorded Rp 6.1 trillion in cellular revenue, matching its closest competitor. This growth in cellular revenue and gain in market share has been sustained. In the last eight quarters, the company managed to close a gap of close to Rp 1 trillion in cellular revenue with its closest rival.

"Our commitment to our customers and to providing simple and relevant products has contributed to an increase in our subscriber base and data traffic volume. This growth has translated into an above market increase in cellular revenue", President Director and CEO Indosat Ooredoo, Ahmad Al-Neama, said.

Cellular subscriber numbers grew by 1.7 percent to 60.3 million by end of 2020, and Average Revenue per User (ARPU) increased to Rp 31,900 from previously Rp 27,900, driven mainly by a substantial data traffic increase of 52.8 percent YoY.

Indosat Ooredoo also delivered strong operational performance, including improving its video experience by 55.8% YoY, doubling its 4G download speed, and significantly improving upload speed by 88.4% YoY.

Prestigious international business awards recognized Indosat Ooredoo's investment in 4G network infrastructure and commitment to its customers. At the Opensignal Global Mobile Network Experience Awards 2020, the company received the "Global Rising Star" award in Video Experience. It has also recently won the Corporate Excellence category in Telecommunications & ICT Industry at the Asia Pacific Enterprise Awards (APEA) 2020 Regional Edition.

Last year, Indosat Ooredoo successfully partnered with global digital players like Facebook, Google, Cisco, and Ericsson to bring advanced technologies and capabilities to fast-track the customer experience's digitalization and deliver network improvements to Indonesia.

To help customers stay connected and business and education to continue to operate during the pandemic, Indosat Ooredoo has introduced new innovative products. Through IM3 Ooredoo, Indosat Ooredoo launched a new IMPreneur package, a business package specially designed for SMEs and recently introduced the "iDo Voice" solution, which consists of 3 new voice services for corporate customers through Indosat Ooredoo Business.

In 2021, Indosat Ooredoo will continue to upgrade and expand its network, focusing on 4G/LTE and the Video Grade Network to provide improved internet services to its customers.

The network enhancement effort is part of the company's effort to enable Indonesia's digital transformation, in line with the Indonesian government's digital economy plan and to accelerate national economic recovery.

Indosat Ooredoo is also confident about its growth momentum in 2021. "Looking ahead, we anticipate that the shift to online lifestyles is here to stay. We believe our new digital solutions will enrich and enable our customer's digital lives. Through these initiatives, we will support Indonesia's digital transformation agenda and create value for all our stakeholders," said Ahmad Al-Neama.