PT. Mercedes-Benz Distribution Indonesia opened the She’s Mercedes Café at CIBIS Nine Building, Jalan TB Simatupang, South Jakarta, it is the first She’s Mercedes Café in the world for the brand. With an area of 160 square metres the pop-up store hosts a coffee shop with lounge areas, a permanent Mercedes-Benz vehicle display and a Mercedes-Benz Collection store.
“We are proud to open the world’s first She’s Mercedes Café here in Jakarta. She’s Mercedes Café has been created to attract our customer groups offering a comfortable and cosy location with typical Mercedes-Benz elements. A wide selection of locally-sourced coffee, and cakes can be enjoyed by our visitors”, Hari Arifianto, Deputy Director, Marketing Communication, PT Mercedes-Benz Distribution Indonesia says.
With the Mercedes-Benz Virtual Vehicle Presentation, visitors can receive the latest product experience via Virtual Reality and 60-inch touchscreen. The Virtual Reality mode is supported by an Oculus Rift headset, providing the user experiencing vehicle details of the interior and exterior similar as in real life. The touchscreen enables the visitor to select a desired Mercedes-Benz vehicle and providing more detailed visual impressions of the exterior and interior.
“With the virtual product experience, Mercedes-Benz offers latest highly advanced media to connect with existing and future customers “, Hari says.
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