Dream Weddings
    Category: E-Conomy By : Ulisari Eslita Read : 655 Date : Wednesday, February 08, 2017 - 15:54:35

    Ahmad Zamroni / Forbes Indonesia

    Last November, celebrity couple Sandra Dewi and Harvey Moeis got married in the Jakarta Cathedral. They wanted to share their happy day with their fans, so they turned to the website Bridestory. On the day of the ceremony, Bridestory broadcast it on Facebook Live. “It was the first celebrity wedding broadcast live in Indonesia, and was very successful. A lot of media referred to our Facebook account with total views of more than three million from both Facebook and Youtube,” says Kevin Mintaraga, co-founder and chief executive of Bridestory. 

    The broadcast was another success for Bridestory, a site for wedding resources and a marketplace for wedding vendors. Bridestory was launched in 2014 to tap Southeast Asia’s estimated $18 billion wedding market. Today, Bridestory has become the country’s top wedding site, according to SimilarWeb. As a marketplace, Bridestory has 15,000 vendors classified into 28 categories, such as entertainment, flowers, jewelry, photography and honeymoon services. It attracts 500,000 monthly users to the site.

    Founded by Kevin, 32; Chief Technology Office Doni Hanafi , 30; and Chief Operating Officer Etienne Emile, 37; Bridestory targets two big markets: couples planning weddings and the wedding vendors, under Bridestory Pro. “We made this to help vendors to run their businesses. For instance, if a wedding photographer wants to upload photos, ask for a review, or wants to expand their  business, they can easily use the Bridestory Pro,” Kevin explains. The site provides its services both online and through an app.

    Meanwhile, for couples, Bridestory provides an app called Hilda, a wedding planning assistant to help couples to find their needs within specific budgets and requirements. “Hilda is a chatting application in your mobile phone. You can talk with a wedding expert and it is free,” says Kevin.

    As a startup, Bridestory has secured a series of fundings. It has received three rounds of undisclosed funding from global and local investors including Rocket Internet, who headed the Series A in 2015, as well as Skystar Capital, Sovereign’s Capital, Venturra Capital, Global Founders Capital, Fenox Venture Capital, East Ventures and Beenos Partners. “They also have great team that is targeting categories that we like, they add value to Indonesia consumers, and of course, have a good return on investment,” says Willson Cuaca, managing director of East Ventures.

    Despite being a startup, Bridestory began making money just a few months after being launched. “We earn money mostly from the subscription fees,” says Kevin. When a vendor signs up to the site, they will get five free credits. The credit can be used to check inquiries or message prospective customers. Each time a vendor receives an inquiry, Bridestory removes a credit. When the vendor runs out of credit, they can buy a subscription fee. “When vendors buy a subscription, they can get unlimited credit for a year and their profile will be on Bridestory,” says Kevin. The subscription fee ranges from Rp 5 million to Rp 50 million per year. 

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