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Starting with a single nasi goreng (fried rice) stall in Bandung in 2013, award-winner PT Citarasa Prima Indonesia Berjaya, or more familiarly known as Cita Rasa Prima (CRP) Group, is now one of the fastest growing food chain companies in the country. The group now operates nine brands serving daily Indonesian dishes like nasi goreng, instant noodles and meatballs or bakso for 100,000 customers every day at over 200 outlets – franchise and self-owned combined – nationwide. Its popular outlets like Upnormal or Bakso Boedjangan are likely to
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