Intricate Creations
    Category: Entrepreneurs By : Yessar Rosendar Read : 1779 Date : Monday, April 15, 2013 - 21:23:31


    Ahmad Zamroni / Forbes Indonesia

    Nancy Goh, 50, long had a passion for classic and antique-looking handbags with intricate embroidery. So she decided to make one of her own a decade ago, and showed it to a boutique in Singapore. When the boutique ordered several bags, Nancy set up PT Metamorfosa Abadi with around Rp 100 million from her family to buy materials and rent a shop in front of their house in West Jakarta. Nancy picked the brandname Bagteria in hopes that the name would be easily remembered and would easily spread like a bacteria.

    With their unique design and material, Nancy's bags have carved out a niche for themselves in the international fashion arena, as now her bags are sold in many exclusive fashion stores in Asia, Europe, Russia and the U.S. Various celebrities have been spotted with Bagteria bags, including Paris Hilton who bought a display bag at a New York Fashion Week event. In Indonesia First Lady Ani Yudhoyono is also a Bagteria fan and likes to give the bags as a gift to her guests. Her bags also have been featured in major fashion publications such as Vogue, Madame Figaro, and Harper's Bazaar. “Each Bagteria bag has a soul and story behind it. I believe that's why people appreciate it,” Nancy says.

    Frequently the materials used in her bags can be exotic and unusual. Once Nancy made a bag using a mammoth tusk, which came from Siberia (as elephant tusk is illegal, so mammoth tusk was used). She has also experimented with ostrich leather from Africa and silver from craftsmen in Bali and Yogyakarta. Nancy also draws her inspirations for design from many sources. One of her favorite bags is made mostly from silver with a round shape inspired by a samurai helmet.



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