Head of the Class
    Category: Entrepreneurs By : Zhiang Song Read : 1678 Date : Monday, November 04, 2013 - 08:40:23


    Ahmad Zamroni / Forbes Indonesia

    Indonesia businesses are facing a growing lack of capable middle managers, and Jakarta's Prasetiya Mulya Business School looking to help fill that gap. It is expanding its undergraduate program to nearly 3,000 students with a new campus and is adding new fields of study. Prasetiya Mulya began taking undergraduate students in 2005. Recently it bought five hectares of land tripling the size of its Edutown campus at Bumi Serpong Damai City, which currently has 1,700 undergraduates.

    “It was a big investment for us,” says Djoko Wintoro, who became dean last year. Djoko has been working on attracting more undergraduates. Seven hundred freshmen will start their education in the BSD campus this September. Prasetiya Mulya will also begin to offer PhD level education starting in the next academic year. The PhD program will be at least three years. “We are aiming at educating practitioners, not scholars. We want to give them a consultant mindset,” explains Djoko, who recalls the practical spirit of the school.

    Prasetiya Mulya has long been a pioneer. It was the first school in the country to offer an MBA degree (later renamed a Magister Manajemen or MM degree) in the 1980s. Now Prasetiya Mulya plans to expand into public policy studies to yield a new breed of professional bureaucrats. “Besides the business administration part we are doing, we want to expand the school with one other branch. That is public policy, in areas such as international relations, multimedia, and journalism,” says Jusuf Wanandi, Prasetiya's chairman (and publisher of Forbes Indonesia). Djoko explains that this public policy branch will include a different kind of executive education. “With this program, we want to help train government officials,” says Djoko.

    Jusuf points out that the undergraduate experience was designed to be quite different from that of graduate students. “Our graduate students are working people; the goal of their education might be to further their careers. Undergraduates are different. They're forming personal interests and goals. Student activities should be made available for them. These consist of sports, art, debating, and public speaking among many other things,” he says.

    Prasetiya Mulya runs its MM programs on its campus in Jakarta. The urban campus is compact with glass and concrete buildings, but it also has study spaces with soft couches that wouldn't be out of place in many modern universities. The graduate student body numbers 560, comprised of fresh graduates studying for the MM and working professionals studying executive versions of it. The cozy environment and the relatively small number of students help foster a feeling of fellowship among students and faculty. Although classes are taught in Indonesian, the school has a large English library, with books ranging from strategic management to Islamic finance. Djoko says that Prasetiya Mulya bases its teachings mainly on Western materials.



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