Crafted Luxury
    Category: Forbes Life By : Rachel Will Read : 2318 Date : Tuesday, August 19, 2014 - 07:22:52


    Courtesy of Jeeva Resorts

    When Miss Universe 2004 Jennifer Hawkins saw photos of the Jeeva Klui on Lombok, she unceremoniously dropped her Bali plans to hold a photo shoot at the resort. Upon seeing the secluded beach of the new Jeeva Beloam property, Hawkins added another Jeeva destination to her itinerary.

    Such is the response that guests have to the Jeeva Resorts properties, which now number two on Lombok and one on Bali. The holding company for the resorts, PT Lombok Saka, opened the first one, Jeeva Klui, in 2010. Since then, the resorts have enjoyed consistently high occupancy rates—about 75% from April 2013 to April 2014 for Klui.

    Unlike cookie-cutter hotel groups that pride themselves on offering guests consistency in accommodation and predictable amenities, the Jeeva properties differentiate themselves by acknowledging their setting, and crafting their hotels around their unique environment. “Jeeva Klui is the only hotel in Lombok that offers sea views from every room,” says Supriyanto, 44, a co-founder and director of PT Lombok Saka, and operations director for the hotels. “Every Jeeva property offers something and has its own niche, but we always try to maximize privacy,” he says.

    Following a swift three-week transaction, Supriyanto and co-founder Rosihan Taufik, 47, president director of PT Lombok Saka, along with sole investor American Anthony Elam, 52, secured their first property in 2009, coming in just before the recent speculation boom for property in Lombok.

    Jeeva Klui’s just under two-hectare plot was bought for $450,000. For comparison, a nearby 1.6 hectare plot of land sold for an estimated $3.2 million in 2014. “In the last two years there has been a boom for land in Lombok,” says Michael Moran, co-founder of Semua Properties Bali, a real estate and rental service. “A lot of people just buy to resell the land and make their profit margin on land only. Now, in Lombok, it is easier for people to get government permits and it is attracting developers and big hotel brands.”

    Jeeva’s founders were an early mover to the Lombok market, an investment that they jokingly call their annuity. And with revenue per available room around $212 for Klui’s 35 rooms and $221 for Beloam’s 12, earning a total revenue of $609,000 for the first three months of 2014, the properties are just that.

    Klui exudes traditional Lombok tranquility with rooms starting from $219 per night. Suites start from a generous 72 square meters and villas are liberally spaced, inspired by the hilltop homes of the island. At Beloam, the team aspires to achieve a “low-budget Aman safari” experience—though priced to attract a mid-market traveler at $274 per night. Eleven traditional beruga huts dot the beachfront with views of the Alas Strait to the island of Sumbawa. In keeping with the safari experience, the Beloam has no Internet access and the rooms have no minibars.



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