Category: Creative Economy By : Renjani Puspo Sari Read : 1265 Date : Friday, February 13, 2015 - 18:36:38

    Ahmad Zamroni / Forbes Indonesia

    Life experience can be inspiration for a business. So it was for Chaim Fetter, 33, a Dutch with Indonesian blood, who has been living in Indonesia for a decade. Chaim established a second-hand goods online store: Jualo, inspired by his childhood passion, in January 2014.

    In his childhood, Chaim lived with his single-parent mother, in Soest, a small town north of Utrecht, the Netherlands. Together with his mother, little Chaim often collected and resold second-hand clothing and various trinkets in the market. Now, through e-commerce, his Jualo is doing the same on a much larger scale through the Internet. “I am already familiar with e-commerce from 17 years ago. I’ve also traded many things through Internet,” he says.  

    Although less than a year old, it is a promising business. According to the latest monthly figures, transactions on the site totalled $10 million in 5,000 deals since its founding, an average of $2,000 per transaction. The user base has hit 150,000.

    The high average is due to the site selling some high-ticket items such as cars, houses and land, alongside more modest items such as clothes and electronics. For example, a recent post had a Honda Jazz for sale for Rp 150 million next to a TV antenna for sale for Rp 75,000. In the property section, there are even Bali condos for sale for as much as Rp 775 million. Chaim says he is interested in doing business in Indonesia because of the large potential market.

    “Last year we decided to enter the market and develop a hybrid e-classifieds marketplace model that is specifically tailored towards serving the Indonesian consumer. We looked at buying behavior, traditional consumer habits, payment and distribution preferences and industry issues. Based on these variables, we developed Jualo,” he says.

    Different from other online stores, Jualo has adopted a business model that emphasizes the interests of buyers. For example, to avoid any fraudulent practices, it provides Geo Search, a feature that allows buyers to track their products to the specific regions. This feature is also useful for e-commerce that uses cash on delivery. Buyers and sellers can also engage in barter, swapping items with each other rather than paying cash. Buyers and sellers can also negotiate via private chat boxes.