Raditya Dika
    Category: Creative Economy By : Sonya Angraini Read : 1287 Date : Friday, February 13, 2015 - 18:39:06

    Ahmad Zamroni / Forbes Indonesia

    Raditya Dika has harnessed the power of the Internet to turn himself into Indonesia’s most successful comedian, running a multimedia empire that synergizes his works into various media formats. He has a YouTube channel with over 1 million subscribers, the largest Indonesian channel in the non-music segment. He has a blog that attracts hundreds of thousands of readers. Just 30, he does stand-up shows, has published six books and two comic books, and appeared in four films (two of which he co-wrote and directed). He has also produced his own TV show and recently launched his own lifestyle company, which is also supported by a website. “I am always curious and I like to challenge myself. I want to know what I can do next,” says Raditya.

    Raditya came into widespread attention in 2005 with his first book Kambing Jantan: Sebuah Catatan Harian Pelajar Bodoh, a collection of short stories about his life, such as studying in Melbourne. Many of the stories were taken from his blog, radityadika.com, started in 2000. The book became a hit for several reasons. It offers a diary-like storytelling in a humorous way, which was unusual for Indonesian writers at that time. It was also the first book in Indonesia that was adapted from a blog. Due to its success, the book was also made into comic book in 2008.

    Kambing Jantan was a good start for his career as a writer. After the first book, Raditya has been very productive by launching about one book every year. The books include Cinta Brontosaurus, Radikus Makankakus: Bukan Binatang Biasa, Babi Ngesot, Marmut Merah Jambu and Manusia Setengah Salmon.

    His latest book is Koala Kumal, launched this January. Unlike previous books, it took him three years to finish the book due to his busy schedule. The book also received a positive response from readers. Raditya sold almost 9,000 copies during the pre-order period, which lasted only for 10 days. “We usually sell that much in a month. Not bad for a new book,” he says.

    Raditya used to have his own TV show, but it now has stopped airing. He is currently working on a new TV series, scheduled to be released this year. He is one of the pioneers of modern stand-up comedy in Indonesia and now acts as a judge for a stand-up comedy competition at one of local TV stations, which is now in its fifth season. As a judge, he must travel across the country looking for talented comics. He is also a speaker in writing seminars, mostly held outside Jakarta.