Making Room for Asia
    Category: Companies & People By : Yessar Rosendar Read : 1583 Date : Tuesday, May 05, 2015 - 10:19:30




    Ahmad Zamroni / Forbes Indonesia

    Although FRHI Hotels & Resorts owns or manages 114 hotels around the world, FRHI President for International Jennifer Fox makes it clear that Indonesia is an important part of the brand’s global expansion plans. “We are very bullish about Indonesia, it has political stability and economic growth, it’s a huge tourist destination and there are many Indonesia outbound travelers as well, so we want to have a strong presence in Indonesia,” says Jennifer, who is also the president of Fairmont hotels, one of FRHI’s three brands, along with Raffles and Swissotel.

    As proof of the Toronto-based company’s intent, FRHI now has three hotels in the country, two Fairmonts and one Raffles. Jennifer says more is to come. “We could end up with seven to eight hotels in Indonesia in the next few years,” Jennifer says. In Indonesia, FRHI aims to have one more Fairmont and one more Raffles opened in 2017, and also aims to soon bring Swissotel to the country.

    The first hotel here was the Fairmont Sanur Beach Bali, which opened last November. It was previously the Regent, but then was rebranded last year as a Fairmont by its owner, billionaire Dr. Tahir (who also is the majority owner of the license to publish Forbes Indonesia.) Fairmont Sanur Beach Bali has 120 all-suite and villas, and is set on four hectares along a 200-meter pristine beach. “We are so thrilled, proud and happy for the partnership and we expect to see great results,” Jennifer says.

    FRHI followed up Bali with Jakarta, opening the Fairmont Jakarta on January 21, with a gala opening that included a Betawi dancing performance, a traditional Nasi Tumpeng and a huge buffet in one of its ballrooms with food stations offering dishes from around the world. The Fairmont Jakarta features 380 rooms including the Fairmont Gold accommodation, the brand’s exclusive “hotel within a hotel” concept. It also has 108 Sky Suites for long-term guests. The hotel is owned by Senayan Trikarya Sempana, a subsidiary of Japan’s Kajima conglomerate, and is connected to Jakarta’s Plaza Senayan shopping mall.

    Then on March 16 came the opening of the Raffles Jakarta, which promises to become one of the most important luxury hotels in Jakarta. It has 173 rooms, with the largest suite at 390 sqm. All rooms are designed so the bedroom can be secluded from the seating area, allowing for business meetings in the room while the bedroom remains private. The hotel is linked to the Ciputra Artpreneur Centre—an art museum, gallery and theatre complex. The hotel is a celebration of the artistry of Indonesian artist Hendra Gunawan, whose works inspire the interior, including a giant tile mosaic copy of one of his paintings, in the lobby. The hotel even boasts an Art Concierge. The hotel’s 2,500 sqm ballroom is one of the largest in the city.



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