Global Companies Go Digital to Stay Ahead
    Category: Column By : Andrew Tani Read : 1220 Date : Wednesday, January 13, 2016 - 07:42:53

    AndrewTani Research had uncovered 10 key norms of the high performance cultures nurtured by successful global companies that stay on top of their game.

    1. Hire the best, keep the best. Losers hire as they come, keep them forever. Steve Jobs  said: “It doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do.” 

    2. Reinvent the business; innovate, innovate, innovate. Losers do more, better. Alibaba’s Jack Ma said: “The world is changing everyday. When the lighter was invented, matches disappeared. With calculator, abacus faded away. When digital camera came, film disappeared. When internet-based selling arises, traditional marketing declines.”

    3. Predict, anticipate, exploit change…fast. Losers say, “We’re ok.” GE’s Jeff Immelt said: “Fast beats slow. Big fast beats small fast.”

    4. Look after people first. Losers look after customers first. Marriott’s J.W. Marriott said: “Take care of your people and they will take care of your customers.”

    5. Build a team performance culture. Losers build a performance culture. NBA legend Michael Jordan said: “Talent wins games, but teamwork and intelligence win championships.”

    6. Assimilate fresh talent. Losers promote from within. Bill Gates said: “If we weren’t still hiring great people and pushing ahead at full speed, it would be easy to fall behind and become mediocre.”

    7. Groom manager-leaders to build winning teams. Losers groom managers to achieve targets. Wal-Mart’s Sam Walton said: “Outstanding leaders go out of they way to boost self-esteem of their personnel. If people believe in themselves, it’s amazing what they can accomplish.”

    8. Trust is good; control (process) is better. Losers believe that trust is good; process is helpful. Toyota’s Fujio Cho said, “Brilliant process management is our strategy. We get brilliant results from average people managing brilliant processes.”

    9. People first, profit will follow. Losers believe, profit first, what’s left is for the people. Triputra’s Theodore Rachmat said: “If you have to ask how much is the return on investment in people, you will never invest enough. We invest in people out of belief, not calculation.”

    10. Give back, grow with the community. Losers say, take back with you as much as you can. Cornelius Vanderbilt said: “I have always served the public to the best of my ability. Why? Because, like every other man, it is to my interest to do so.”

    Those were the key norms until 2001, when Appian digitalized the processes for the first (now 4.2) million seats (people connected with the company and each other by smartphone) in the U.S. So we are adding an 11th key norm: Digitalize, digitalize, digitalize. Shift to Enterprise 2.0, a new way to enable collaboration at work that takes full advantage of the Internet’s speed and versatility using a new software called business process modeling (BPM) platform.

    When clients want to transform their corporate cultures, they often ask me what’s next. I tell them that they have to go digital. If a key competitor “gets it” before you do, then you’ll  lose an important race—one threatening your very existence. 



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